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  • Amit Jain

So have you planned a start-up for at least 10-15 times already?


Trust me, I truly get it - you have an awesome idea and you are passionate about it. This idea is unique, is never tried before, can acquire a billion users, every customer wants it, yours will be the next unicorn! Well, So what? Ideas are commodities (I know it's a cliche!)Hey, now that I have your attention, don't just leave as yet! That was my only sarcasm and your ideas are truly unique, trust me again, please! We see a problem, get ideas on how to solve it, know that everyone needs it, and then we create 'unstoppable' what-ifs and hows questions in our heads to rationalize why we should not launch or wait for the right timing or (add yours...). And this behaviour is Ok! I mean it is what it is! We all are scared (or overly confident) about the future! What ifs... & hows, remember?


'map your brain' first!


You shall know yourself more before you take the plunge - entre/ intre/ corp/ XXYY/ preneur - whatever it is - let's decide once in for all!


(caution:- A spoiler ahead). Let's do this mind-mapping exercise together. Can you map your mind on these buckets? I'll give an example later

  1. Engagement - like your mind is really, really, really engaged,

  2. Energy (note the time as well) - what kind of work, roles, transactions, discussions take away all your energy or elevate it,

  3. Flow - what kind of roles, work, transactions you do when you lose track of time, like you have no idea that today is a special day,

For all the above 3, when you write anything, add at least 3 - 4 more sub-activities (I'll show here).For example, for my engagement mapping, making GTM the activity and sub-activities within GTM are ---> creating models & scenarios (1) ---> mapping & implementing processes (2) ---> getting budgets (3) ---> transformation (4) --> and managing people (5)Have at least 4-5 activities in each of the above 3 buckets and map at least 3-4 sub-activities for all activities. Think hard, take your days, and be truthful to yourself. Once you have done these mapping for 5-8 days, write the last 2 - 3 sub-activities for each bucket (for example, from my engagement exercise, I truly enjoy working with finance on GTM & budget, transformation & managing people. Let's deep dive - this will benefit you & me a ton!

  1. From the engagement bucket, you will know the source of your happiness (the last 3 sub-activities for all the activities, personal & professional) - do more of happiness thing,

  2. From the energy exercise, you will know activities that are sources of your energy (the last 3 sub-activities for all the activities) - activities that drain or elevate - avoid s*ckers,

  3. From the flow exercise, you will know the activities that you are truly passionate about (the last 3 sub-activities for all the activities) - Ah! you care least about that date while in a flow state.

Once you have the last 3-4 sub-activities for each activity in every bucket, you would know if you love to work with customers or if finance sucks (and we shall find the way) or if you loved that last product gig or hated it or more about yourself. Remember, any of these if disturbed, can potentially spoil your ecosystem and you may not enjoy the journey. You need these to be preserved! Do this mind mapping over the next few days, in different settings (home, work, playground) and see what you come up with! So what, Amit! I know that it's enough of my gyan, you know about yourself already and crave to launch! Customers & investors are waiting and here I'm wasting your time. Enough of psychology! Action coming in the next post.PS:

  1. Do leave us a note if you find anything new about yourself,

  2. I recommend you to read 'Designing your life' by Bill Burnett (Executive Director of the Design Program at Stanford) and you will be surprised to know the unknowns, about yourself.

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